# A&C > A&C is a boutique communications agency giving organisations in fintech, financial services and NGOs senior communications leadership, without the senior salary. A&C (legal name Anam & Choudhury Limited) has worked since 2011 across fintech, financial services and NGOs. We combine insight, strategy and implementation: setting the strategy, keeping the brand consistent across every touchpoint, and making sure the budget earns its keep. The name is the promise, do not waffle, say it plainly. A Google Cloud Partner. Website: https://www.dontwaffle.me ## Engagements - [Fractional Communications Director](https://www.dontwaffle.me/fractional-communications-director/): A senior partner acts as your communications director on retainer, setting the strategy and making the call when it matters, with our wider team behind them and none of the cost of a full-time hire. From £5,000 a month, six-month minimum. - [Outsourced Marketing Team](https://www.dontwaffle.me/outsourced-marketing-team/): The whole marketing function run for you, strategy, content, performance media, design and reporting, with the spend discipline to make a budget bring customers in. A fuller, different need to the director, not a cheaper one. From £10,000 a month with media spend on top, six-month minimum. ## Services and how we work - [Services](https://www.dontwaffle.me/services/): Four service lines led by senior counsel. Brand Stewardship (consolidating a brand and keeping it consistent across every touchpoint), Digital Communications (the day-to-day of speaking well to customers and supporters), Performance Media (paid media spent to earn its keep) and Brand Identity (the look and the words that carry the brand). - [Approach](https://www.dontwaffle.me/approach/): How a retainer with A&C works, what the first 90 days look like, and an honest test of when we are the right fit and when we are not. - [About](https://www.dontwaffle.me/about/): A deliberately small, retainer-led agency that is honest about fit and will turn work down when it is not right. ## Perspectives A&C's writing on communications, brand and marketing for growing and scaleup-stage organisations. - [When a retainer is the right call, and when it is just a standing invoice](https://www.dontwaffle.me/perspectives/the-retainer-question/): A retainer can buy continuity and senior judgement, or quietly become a subscription to an agency's convenience. The difference is whether anyone is checking. - [What a communications director actually does all day](https://www.dontwaffle.me/perspectives/what-a-communications-director-does-all-day/): Most of a senior communications director's week is spent deciding what not to do. A realistic version, so you can judge whether you need the judgement or just the hands. - [When not to hire a marketing manager](https://www.dontwaffle.me/perspectives/when-not-to-hire-a-marketing-manager/): A marketing manager is the obvious next hire for a growing SME. It is often the wrong one. The gap is usually seniority and direction, not more hands. - [The moment your company outgrows the founder's head](https://www.dontwaffle.me/perspectives/when-communications-become-strategic/): There is a point where no one person can hold the whole story any more. Most owners try to fix the drift by communicating more, which usually makes it worse. - [How to tell if your marketing spend is working](https://www.dontwaffle.me/perspectives/how-to-tell-if-your-marketing-spend-is-working/): Most owners can tell you what their marketing costs. Far fewer can tell you what it earns. A plain test for separating spend that pays its way from spend that just buys attention. - [Strategy without execution is just a PDF](https://www.dontwaffle.me/perspectives/strategy-without-execution/): The gap between strategy and execution is where most agency relationships quietly fail. Closing it is a structural problem, not a briefing one. - [Why consistency, not creativity, is your brand's real problem](https://www.dontwaffle.me/perspectives/why-consistency-not-creativity/): Most growing businesses do not have a brand problem, they have a consistency problem, and it costs more than they think because the bill never arrives as one number. - [Most SMEs do not need a rebrand](https://www.dontwaffle.me/perspectives/most-smes-dont-need-a-rebrand/): A rebrand is the expensive way to fix a problem better day-to-day governance would have prevented. Work out whether your brand is broken or just unmanaged first. - [The NGO that sounds like three different NGOs](https://www.dontwaffle.me/perspectives/the-ngo-that-sounds-like-three-ngos/): An NGO's fundraising appeal, its programme reports and a trustee's newsletter often read like three different organisations. What that drift costs, and the lightest way to fix it. - [The AI credibility tax](https://www.dontwaffle.me/perspectives/the-ai-credibility-tax/): AI has not made communications cheaper. It has moved the cost from writing the words to standing behind them, and that is the real bill landing on every comms function this month. - [AI governance, not generation](https://www.dontwaffle.me/perspectives/ai-governance-not-generation/): The AI question that matters for a communications team is not what the tools can generate, it is how you govern them. Disclosure, a human review line and a short list of off-limits uses beat any prompt library. All perspectives are listed at https://www.dontwaffle.me/perspectives/1/ and in the feed at https://www.dontwaffle.me/rss.xml ## Contact - [Contact](https://www.dontwaffle.me/contact/): Start a conversation, no pitch decks and no pressure. Email please@dontwaffle.me. Retainers start at £5,000 a month. Registered office: 124 City Road, London EC1V 2NX, United Kingdom. ## Optional - [Privacy Policy](https://www.dontwaffle.me/privacy/) - [Terms of Use](https://www.dontwaffle.me/terms/) - [Cookie Policy](https://www.dontwaffle.me/cookies/)