A&C | Perspectives on brand and communications

AI governance, not generation

The AI question that matters for a communications team is not what the tools can generate, it is how you govern them. Disclosure, a human review line and a short list of off-limits uses do more for your credibility than any prompt library.

19 May 2026 →

Brand Strategy

Why consistency, not creativity, is your brand's real problem

Most growing businesses do not have a brand problem. They have a consistency problem, and it costs more than they think because the bill never arrives as one number.

14 April 2026 →

Comms

When a retainer is the right call, and when it is just a standing invoice

A retainer can buy you continuity and senior judgement, or it can quietly become a subscription to an agency's convenience. The difference is whether anyone is checking.

17 March 2026 →

Industry

The moment your company outgrows the founder's head

There is a point where no one person can hold the whole story any more. Most owners try to fix the drift by communicating more. That usually makes it worse.

17 February 2026 →

Leadership

Strategy without execution is just a PDF

The gap between strategy and execution is where most agency relationships quietly fail. Closing it is a structural problem, not a briefing one.

20 January 2026 →

Comms

How to tell if your marketing spend is working

Most owners can tell you what their marketing costs. Far fewer can tell you what it earns. Here is a plain test for separating spend that pays its way from spend that just buys attention.

9 December 2025 →

Plain thinking on brand and communications.