A&C | Perspectives on brand and communications

A crisis plan for companies too small to have one

Crisis communications is not a big-company problem. The smaller you are, the more a single bad day can define you. You do not need a forty-page playbook, you need a one-page set of decisions you make before you need them.

15 July 2026 →

Comms

Your founder is your loudest channel

In a growing company the founder's voice is the biggest communications asset you have and, left unmanaged, the biggest single point of failure. The fix is not media training. It is a system.

25 June 2026 →

Comms

AI governance, not generation

The AI question that matters for a communications team is not what the tools can generate, it is how you govern them. Disclosure, a human review line and a short list of off-limits uses do more for your credibility than any prompt library.

19 May 2026 →

Brand Strategy

Why consistency, not creativity, is your brand's real problem

Most growing businesses do not have a brand problem. They have a consistency problem, and it costs more than they think because the bill never arrives as one number.

14 April 2026 →

Comms

When a retainer is the right call, and when it is just a standing invoice

A retainer can buy you continuity and senior judgement, or it can quietly become a subscription to an agency's convenience. The difference is whether anyone is checking.

17 March 2026 →

Industry

The moment your company outgrows the founder's head

There is a point where no one person can hold the whole story any more. Most owners try to fix the drift by communicating more. That usually makes it worse.

17 February 2026 →

Plain thinking on brand and communications.

A crisis plan for companies too small to have one

Your founder is your loudest channel

AI governance, not generation

Why consistency, not creativity, is your brand's real problem

When a retainer is the right call, and when it is just a standing invoice

The moment your company outgrows the founder's head

Plain thinking on brand
and communications.