A&C | Perspectives on brand and communications

Why your tone-of-voice guide is ignored

Most tone-of-voice guides are lists of adjectives that feel good in a workshop and are useless to the person writing a refund email at five o'clock. A guide gets used only when it makes the next decision easier.

9 September 2026 →

Brand Strategy

Everyone bought the same three AI tools

When every brand drafts with the same two or three AI models, trained on the same internet, the words start to converge. The new leadership job is not producing more, it is protecting the parts of a voice that still sound like you.

12 August 2026 →

Communications

A crisis plan for companies too small to have one

Crisis communications is not a big-company problem. The smaller you are, the more a single bad day can define you. You do not need a forty-page playbook, you need a one-page set of decisions you make before you need them.

15 July 2026 →

Communications

Your founder is your loudest channel

In a growing company the founder's voice is the biggest communications asset you have and, left unmanaged, the biggest single point of failure. The fix is not media training. It is a system.

25 June 2026 →

Communications

AI governance, not generation

The AI question that matters for a communications team is not what the tools can generate, it is how you govern them. Disclosure, a human review line and a short list of off-limits uses do more for your credibility than any prompt library.

19 May 2026 →

Brand Strategy

Why consistency, not creativity, is your brand's real problem

Most growing businesses do not have a brand problem. They have a consistency problem, and it costs more than they think because the bill never arrives as one number.

14 April 2026 →

Plain thinking on brand and communications.

Why your tone-of-voice guide is ignored

Everyone bought the same three AI tools

A crisis plan for companies too small to have one

Your founder is your loudest channel

AI governance, not generation

Why consistency, not creativity, is your brand's real problem

Plain thinking on brand
and communications.