Communications The AI credibility tax AI has not made communications cheaper. It has moved the cost from writing the words to standing behind them, and that is the real bill landing on every comms function this month. 14 October 2025 →
Leadership When not to hire a marketing manager A marketing manager is the obvious next hire for a growing SME. It is often the wrong one. The gap is usually seniority and direction, not more hands. 14 October 2025 →
Leadership What a communications director actually does all day Most of a senior communications director's week is spent deciding what not to do. Here is a realistic version of it, so you can judge whether you need the judgement or just the hands. 16 September 2025 →
Brand Strategy Most SMEs do not need a rebrand A rebrand is the expensive way to fix a problem better day-to-day governance would have prevented. Before you commission a new logo, work out whether your brand is actually broken or just unmanaged. 12 August 2025 →